Choosing Website Colors

So, now that you have a pretty good handle on what fonts are, and the significance of using them in basic web design, you need to concentrate on website colors. The colors of a web page can be bright and dazzling or toned down and underplayed. Think about the message you’re trying to convey. Website colors can either complement the graphics and fonts in an understated manner or command attention without putting a word out there.

Dull or Vibrant?

Using bland or basic colors for fonts, graphics and backgrounds can be dull and boring to your visitors. When a web page is colorless, some readers might lose interest, no matter what the content says. On the other hand, if your website colors are too bold, it could very well distract from your message. You need to put forth the right balance and create a sense of unity throughout the website.

Easy on the Eyes

Have you ever visited a website and read through several pages of brightly colored text and background? How did you feel after 5-10 minutes? Most likely, your eyes felt strained and you couldn’t wait to close the browser. This is not the effect you want to want to leave on visitors to your site. If you use flashy color-blocked text or neon fonts and backgrounds, you might be driving people away, rather than attracting traffic.

Your web pages should be easy to read and comfortable on the eyes. Think of using a slight contrast to your pages. If your fonts are basic black, keep the background a neutral pastel or white. Conversely, white lettering looks best on a colorful background.

Keep Colors to a Minimum

Regardless of whether your website is for business or pleasure, it’s never a good idea to use every color in the rainbow. For a polished look, choose two, three or four colors maximum. Be sure to focus on balance and contrast among those colors.